Tag Archives: digital textbook

When it comes to creating buzz, Apple is in a league of its own (though, watching Facebook and Twitter last night, I thought the new Volkswagen Star Wars dog advertisement was right up there). So it wasn’t a surprise to wake up this morning and see all the morning news programs with live reports from outside New York’s Guggenheim Museum where Apple was to host a press event.

In case you missed it, Apple introduced iBooks Textbooks for iPad. The company’s website says they are, “Introducing and entirely new kind of textbook that’s dynamic, current, engrossing, and truly interactive.”

In my short time with CompassLearning (I joined in late October of last year), there hasn’t been an event in the industry that has created as much interest and discussion as the Apple announcement this morning. It is interesting to see the diversity of opinions. Some think it will change the face of the textbook marketplace; others are skeptical, given costs and challenges with seemingly “little things” like keeping the device charged.